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Branding

A name, a mark and a voice that hold together

From
£3,900
Timeline
3 to 4 weeks

A brand isn’t a logo. It’s the feeling of a hundred small decisions agreeing with each other, from the size of your headings to the way you say no in an email.

We start by listening: to your team, to a few of your customers and to the market you’re in. Then we explore three honestly different directions, pick one together and draw it until it works at every size, from a favicon to a billboard.

Everything is designed for screens first, because that’s where people will meet you.

What you get

  • Brand workshop and positioning
  • Logo and mark in every format
  • Type, colour and a few rules for both
  • Templates for social and slides
  • A short brand book online

A good fit when…

  • You've outgrown the logo you made at launch
  • Your website, deck and socials look like three companies
  • You're renaming or merging
Start a project

How it runs

  1. 01

    Listen

    Interviews with your team and a few customers.

  2. 02

    Explore

    Three directions on one page each, honestly different.

  3. 03

    Refine

    One direction, drawn and tested at every size.

  4. 04

    Roll out

    Files, templates and the brand book.

Work like this

Questions

Can you refresh rather than replace?

Often that's the better choice. We'll tell you in the workshop if what you have can be saved.

Do we own the logo?

Yes, outright, with every file and the rights transferred on the final invoice.

Ask Halcyon's assistant

Services, prices, timelines and our work

Hi! Ask me what we do, what a project costs, how long it takes or what we've built before.

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