Fennick Coffee
A coffee subscription that sells itself
A new brand and a subscription-first shop for a small roastery, built to turn one-off buyers into subscribers.
- Client
- Fennick Coffee
- Industry
- Specialty coffee, e-commerce
- Year
- 2026
- Services
- Web designDevelopmentBranding
The challenge
Fennick roasted some of the best coffee in the region, but its shop sold bags one at a time. Subscriptions were hidden three clicks deep and checkout took over two minutes on a phone.
What we did
We started with the people who already subscribed and asked why. The answer was rarely the coffee alone: it was not having to think about it. So the new shop leads with the subscription and treats single bags as a way to try it.
The brand refresh kept Fennick’s hand-drawn roasting drum but gave it a calmer type system and a warmer palette that works on bags, boxes and screens.
On the build side we moved the shop to a headless set-up with a two-step checkout, saved preferences and a pause button that turned cancellations into skipped weeks.
Results
- subscriptions in six months
- +148%
- average checkout on a phone, from 2 min 10
- 48 s
- page load on a mid-range phone
- 1.2 s
“We used to sell coffee. Now we sell a Friday morning ritual, and people keep it for years.”