Norden Clinic
Booking a physio in three taps
A calmer website and an online booking flow for a group of four physiotherapy clinics, with local SEO for each location.
- Client
- Norden Clinic
- Industry
- Healthcare, physiotherapy
- Year
- 2026
The challenge
Norden's four clinics took almost every booking by phone, so reception spent the mornings on calls and evening enquiries went to voicemail. Each clinic was also invisible in local search.
What we did
The booking flow asks only what a physio needs to know first: where, what hurts, and when. Everything else waits for the first visit. Three taps get you a time; the confirmation comes with a map and what to wear.
Each clinic got its own page with real photos, the team, parking and the treatments offered there, which is what local search rewards. We wrote the first twenty articles with the physios, answering the questions patients ask most.
Results
- online bookings in the first quarter
- +93%
- organic visits in nine months
- +210%
- of bookings now made outside opening hours
- 61%
“Reception finally has time to look after the people in front of them. The phone used to win every time.”